Private label
Full-service concept
We support you in creating your own private label for dry dog and cat food.
Our full-service concept includes not only manufacturing but also consultation in product development all the way to sales. The dry foods are produced in our factory in Switzerland and formulated by our veterinarians using over 150 high-quality ingredients. Our experienced team is with you every step of the way. We look forward to shaping the future together with you.
Definition of the appearance
We support you in creating your private label by defining the appearance, which includes considering market requirements, environmental analysis, business strategy and distribution channels.
- Market Requirements
- Environmental Analysis
- Business Strategy
- Distribution Channels
Product Positioning
We provide assistance in positioning your private label products to ensure differentiation in the market and offer clear value.
- Life Stage-Specific Nutrition
- Specific Breed Characteristics
- Nutritional Needs
- Health Concepts
Product Development
Customized products are at the heart of our work, thanks to the innovative use of over 150 high-quality ingredients and dietary supplements. With every new recipe, we prioritize:
- The health of the animal
- The palatability of the product
- The digestibility of the food
Our goal is to develop high-quality pet food that not only has high acceptance and digestibility but also contributes to promoting the health and well-being of animals.
Manufacturing
We optimize our production through automated and standardized manufacturing processes. In implementing our certifications, we consider the following aspects:
- Strict quality controls of raw materials and inventory
- Utilization of HACCP workflow management (Hazard Analysis Critical Control Points) to ensure consistent product quality
- Complete automation of the entire production process, from raw material acceptance to delivery of the final product.
These measures ensure that our products meet the highest quality standards and guarantee efficient and reliable manufacturing.
Quality control
Our quality standards are ensured through ISO 9001/2015 and FSSC 22000 certifications. These certifications confirm our ability to implement strict quality controls and procedures in all stages of production.
In addition, we have an internal laboratory specifically designed for monitoring the quality of raw materials and finished products. Through regular testing and analysis, we ensure that our products meet the highest quality standards and that our customers are supplied with top-notch products.
Packaging
Our packaging solutions are highly versatile to meet the diverse requirements of our customers. We offer a wide range of packaging sizes and shapes that allow for optimal presentation and storage of your products.
In addition, we prioritize sustainability and utilize various materials such as multi-layered plastic, recyclable plastic, and paper to offer eco-friendly packaging options.
Our packaging can optionally be equipped with handles for convenient handling and is available with or without a ZIP-lock closure.
Multiple certified
We take pride in being certified multiple times, which underscores our commitment to the quality and safety of our products. Our certifications confirm that we adhere to rigorous standards and continuously strive to exceed the expectations of our customers.